the young witch's apothecary guide

Expelliarmus is a self-produced typeface featured in a fun fictional guide called The Young Witch's Apothecary Guide. With its many quirky features, the typeface is shown here to help young witches identify common herbs, fruits and plants more easily for their first potion brewing. Expelliarmus was created to push the elements that make a typeface in a fun way, allowing me to explore different ways to express the anatomy of individual letterforms.

As part of my senior Portfolio class at the Savannah College of Art and Design, I designed and utilized the typeface within the context of a magical realm to take advantage of the typeface's whimsical nature. Research, process and execution, including crafting the book and photography, were done by myself.

Designer: Ruzanna Rozman