"Repackaging ModCloth aims to continue the unique shopping experience of ModCloth (www.modcloth.com) and maintain a more positive relationship with its customer through personalization. With such a wide range of unique and one-of-a-kind items, this project allows ModCloth customers to connect with fellow shoppers and get inspiration for their own personal style."
As a lover of vintage-inspired items, it was sometimes painful to purchase an item online and receive it in a manufacturer's plastic bag in an uninspiring cardboard box. This project came about as part of my Package Design class whilst at the Savannah College of Art and Design to create a more rewarding experience for online shoppers. Research, process and execution were done by myself.
More about the process: https://www.behance.net/gallery/11893827/Repackaging-ModCloth
Designer: Ruzanna Rozman
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