it's your chemistry: microsite game

Playable and background characters were created for a microsite game, as part of the It’s Your Chemistry campaign for Ohio for Responsible Gambling.

   Creative director:  Dan Rapp;  Associate creative director:  Laura Gels;  Copywriter:  Terry Dillon;  Background designer:  Laura Gels;  Character designer:  Ruzanna Rozman;  Developers:  Erik Olsen,Jason Bachman

Creative director: Dan Rapp; Associate creative director: Laura Gels; Copywriter: Terry Dillon; Background designer: Laura Gels; Character designer: Ruzanna Rozman; Developers: Erik Olsen,Jason Bachman

My Role

Illustration
Graphic design
Web design

In this game, we bring to life just how powerful dopamine is. As players gather coins, “DopaMean” encourages and reinforces the excitement of playing and winning. As the game progresses, it becomes impossible to avoid obstacles, and players’ coin accounts continually drop. During the downfall, DopaMean taunts — and even forces — players to continue, demonstrating the controlling power the chemical has over problem gamblers.