imagine: a mythical and magical exhibition

Imagine is a fictional exhibition, part of my senior Studio class whilst studying at the Savannah College of Art and Design, that aims to rekindle that flame of imagination and inspire guests to create their own wondrous journey. Using history and origin tales from all around the world, guests can learn all about the creatures that made it into old stories and have been passed down through the generations.

   Designer:  Ruzanna Rozman

Designer: Ruzanna Rozman

My Role

Brand direction
Art direction
Branding
Logo design
Environmental design
Graphic design
UI design
Illustration

The Challenge

Museums aren't the most fun places for some, especially the younger audience. How can I evoke the feeling of wonder and a genuine interest in history?

My Solution

Intended for young guests from the ages of 12 to 18, I designed the exhibition to be evoke the feeling of adventure and a sense of wonder through an immersive experience. To maintain engagement and to encourage continued education, the interactive exhibition allows guests to retell the tales of their adventures with the Imagine exhibition app, where pictures, videos and audio taken during the exhibition can be transcribed into a digital e-book that serves as a complimentary souvenir.