give them ten: email newsletter

Give Them Ten is a campaign that saves cats' lives by teaching cat owners the importance of spaying and neutering their cats. Executed by Northlich for the Joanie Bernard Foundation, the campaign features Scooter and Marmalade as its mascots, spreading the good word of spaying/neutering through events, print ads, direct mailers, billboards and social media.

For this campaign, I was tasked with continuing the design and development of its monthly email newsletter. I also contributed designs for their Tee of the Month.

Ad agency: Northlich
Creative director: Kerry Broderick
Associate creative director: Laura Gels/Terry Dillon/Pat Pujolas
Copywriter: Terry Dillon/Brian Giarratana/Gabby Varmette/Pat Pujolas
Developers: Erik Olsen/Jason Bachman/Ruzanna Rozman
Designer: Ruzanna Rozman